As merchandisers know, where a product is placed, both on the shelf and in a store, can influence sales and eliminate wasted space. Just so we’re all using the same terminology: a planogram in this context is a visual diagram or drawing that shows the number and placement of products to be placed on display in a retail store. When retail clients come to us with the problem of sharing their retail merchandising planograms across multiple store locations I know that we can make a lot of those headaches go away by providing a simple solution that keeps everyone on the same page. Imagine, if you will, trying to plan out the merchandising for a nationwide retail chain with tens of thousands of items and thousands of employees - and then try to imagine how you would ensure that every store is compliant with the company’s brand and promotional programs…
